A seminar on Digital Media Management was organized on June 10, 2022, at the Department of Mass Communication, FCCU. It was arranged by Ms. Mehwish Batool for the students enrolled in the course MCOM 400: Media Management in Advertising and PR. Mr. Amman Aziz, a former Formanite who has worked in a number of advertising agencies in digital and client servicing domains, was the guest speaker on the occasion. He is currently serving as the Head of Client Services at Rich Media Inc, where he is handling client services for Sizmek by Amazon nationally across Pakistan. This included sales, and onboarding of a portfolio of all major clients from industries within Pakistan.
This was an interactive session in which Mr. Amman Aziz discussed the tools and tricks of media buying on digital media platforms and programmatic advertising. He also gave valuable tips to students who want to venture into the field of digital marketing after finishing their graduation. The seminar was organized in collaboration with Forman Journalism Society.
