School of Management

Brief Profile
Irtifa Nasir is an Assistant Professor of Marketing at School of Management, Forman  Christian College University. She is a Fulbright alumna and holds a Masters of Advertising degree from the University of Florida. With 14 years of teaching experience at FCCU, Irtifa’s teaching specialty include marketing communications and consumer psychology. She is also the founder of a safe and inclusive community advocating social change through creativity and art. Her research interests encompass consumer psychology, culture, and communications. Irtifa’s notable publications include case studies featured in Philip Kotler’s marketing textbook. She is passionate about fostering a dynamic learning environment and contributing to societal well-being through innovative marketing strategies and community engagement.

Education

• Master of Advertising, School of Journalism and Communication, University of Florida
• BSc Honors in Mathematics, Lahore University of Management Sciences

Research & Publications
Case Studies

1. Making of a Global Culinary Brand, in Essentials of Modern Marketing, by Kotler Impact, 2022
2. Bringing the Human Element to Pharmaceuticals, in Essentials of Modern Marketing, by Kotler Impact, 2022